Praising medicine
Brand design | Package design | Illustrator | Photoshop
This project was inspired by my childhood experience of rarely receiving genuine praise from my parents, which affected our relationship during adolescence. The pm brand aims to raise awareness among parents about the importance of praising their children in a healthy and timely way.

The concept uses the visual language of medical products to emphasize that praise is as essential as daily medicine. The packaging mimics first aid kits, featuring clear “instructions” on how to give appropriate praise, when it's needed, and potential emotional “side effects” of neglecting it. Each package includes details like Indications, Adverse Reactions, Precautions, Dosage, and Expiry Date, along with the brand slogan: “Let your children hear your praise.”








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